I'm Jason Repovs, the Personal Professional. I'm a professional marketer who loves a great story, building relationships and meeting new people. I'm also an avid writer, feather ruffler, wine lover, and tennis player. Here, I discuss ideas related to business, marketing, and occasionally, other assorted topics. More about me through the picture!
These days, most companies engage in content marketing in some form or another, measuring success in part by the number of shares each article receives. All articles are not shared equally, however, and LinkedIn is a perfect example. Why is it that your article that was shared 1000 times on Twitter only received 100 LinkedIn shares?
The other day I came to an important Twitter realization: my news feed was incredibly one-dimensional. It had all the news I could stomach relating to business and leadership, and nothing else. It was cloying. So as I was sifting through the seemingly-endless web of people to follow outside of business, it occurred to me that maybe a status check of my own was in order.
If you’re involved in social media, chances are you’ve already come across the phrase “Don’t feed the trolls.” The term “Troll” in this case refers to the individuals on the internet who, no matter what, always find a way to be negative about the situation at hand.