Once upon a time, Financial Advisors played a very specific role for their clients. Their job was to understand your financial situation, explore investment options, and then make a recommendation back to you as to how best to invest your money to meet your goals. That role is changing, though. Let’s take a look at the forces at play, shall we?

I was looking at some research from the Co-Operators recently that highlighted something that has always been rampant among Canadian culture: we place a lot of pressure on ourselves to appear financially savvy. And I have a feeling that’s not just a Canadian thing, either. Everyone knows that personal finance is important, but we do such a bad job as a society of making access to knowledge on the topic available that it feels like our only choice is to pretend like we know what we’re talking about.