Setting any kind of New Years goals can be a polarizing habit. On the one hand, folks like me swear by it. On the other hand, others say that it’s pointless and arbitrary. Lately, I’ve seen a one-two punch of two types of posts floating around on LinkedIn: one type focusing on fresh energy to start the year (“Let’s crush 2022! Who’s with me?!”). The other seems to focus on bashing the first group, and sounds something like this: “Hustle culture is a sham – those people are probably just faking it, and are minutes away from a complete meltdown.”

You don’t have to be a marketer to be familiar with the term “personal brand.” These days, the phrase seems to be thrown around everywhere; at the office, on social media, even in real life with friends.