October 19, 2019
Personal branding starts with authenticity. It seems obvious. So why do so many people seem to be trying to make themselves into someone they're not?
The other day, my wife and I were out for date night. There was a new café open in town, and we thought we’d check it out. We ended up hitting two different places that night, and this story is about the dramatic difference in the customer experience between when a place gets the little details right, and when they get them wrong.
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